Empowering Small Businesses – Supporting Local In New York City
Amidst the bustling streets and towering skyscrapers of New York City, small businesses are the heart and soul of local communities. In recent years, these small enterprises have faced numerous challenges, from rising rents to increased competition from large corporations. However, there is a growing movement to empower and support these local businesses, recognizing the importance they hold in creating vibrant neighborhoods and sustaining the city’s unique character.
This blog post dives into the initiatives and resources available for small business owners in New York City, highlighting the various programs and networks that aim to strengthen and promote these establishments. From grants and loans to mentorship programs and marketing assistance, small businesses in the Big Apple have a wealth of opportunities to tap into. By empowering these enterprises, we are not only boosting local economies but also preserving the unique fabric of our communities. Join us on this journey to discover how we can all play a part in supporting and uplifting small businesses in New York City.
Key Takeaways:
- Small businesses are the backbone of NYC: They play a vital role in the local economy, providing jobs and unique products or services.
- Support from the community is crucial: By shopping locally and spreading the word about small businesses, we can help them thrive.
- Government initiatives can make a difference: Programs that offer funding, training, and resources are vital for small business success.
- Collaboration is key: Working together with other small businesses, community organizations, and local government can lead to more support and opportunities.
- Digital presence is vital: Having a strong online presence through websites and social media can help small businesses reach a wider audience.
- Adaptability is important: Small businesses that are flexible and willing to innovate are more likely to succeed in a competitive market.
- Building strong relationships: Establishing trust with customers, suppliers, and partners is crucial for small businesses to grow and thrive.
Historical Overview of Small Businesses in NYC
Obviously, New York City has a rich history when it comes to small businesses. From the bustling streets of Manhattan to the diverse neighborhoods of Brooklyn, small businesses have always been a key component of the city’s economy and culture.
Evolution of Small Businesses in the Big Apple
Businesses in New York City have come a long way since the early days of the city’s founding. In the 19th century, small shops and artisanal businesses lined the streets, catering to the growing population of immigrants and locals alike. As the city grew into a major economic hub, small businesses evolved to meet the changing needs of consumers, adapting to trends and technologies.
Today, small businesses in New York City continue to thrive, incorporating modern innovations while still maintaining the unique character and charm that has defined them for centuries. From family-owned restaurants to independent boutiques, small businesses play a vital role in shaping the identity and landscape of the city.
Moments that Defined NYC’s Small Business Scene
Any discussion of New York City’s small business scene would be incomplete without mentioning pivotal moments that have shaped its trajectory. From the devastating impact of events like the Great Depression and 9/11 to the resilience showcased in the aftermath of these crises, small businesses in NYC have weathered many storms.
Businesses in New York City have also been at the forefront of movements for social change, with many small businesses serving as beacons of hope and solidarity during times of civil unrest. These moments not only highlight the challenges small businesses face but also demonstrate their unwavering commitment to their communities and the city at large.
Challenges Facing Small Businesses in NYC
High Operational Costs
Challenges arise for small businesses in New York City due to the high operational costs associated with running a business in such a bustling metropolis. From sky-high commercial rents to expensive labor costs, small businesses often struggle to keep their operational expenses in check. The cost of doing business in NYC can be a significant barrier for many entrepreneurs looking to establish or expand their ventures.
Moreover, the competitive nature of the city’s business landscape means that small businesses must constantly innovate and adapt to stay relevant. High operational costs can make it difficult for small businesses to invest in growth opportunities or withstand economic downturns, putting them at a disadvantage in the market.
Competitive Market Dynamics
Market competition in New York City is fierce, with businesses of all sizes vying for the attention of consumers. Competitive market dynamics can make it challenging for small businesses to stand out and attract a loyal customer base. Small businesses must differentiate themselves through unique value propositions, exceptional customer service, and targeted marketing efforts to compete effectively.
Additionally, the rapid pace of technological advancements and changing consumer preferences further complicates the competitive market dynamics small businesses face. Staying ahead of trends and continuously evolving their strategies is necessary for small businesses to remain competitive in NYC’s dynamic marketplace.
Small businesses must carefully analyze market trends, consumer behavior, and competitor strategies to develop a strong competitive advantage and sustain long-term success in New York City.
Navigating Regulations and Red Tape
The complex regulatory environment in New York City presents another set of challenges for small businesses. The regulatory requirements, licensing procedures, and compliance standards can be overwhelming for entrepreneurs, especially those who are new to the business landscape. Navigating through the bureaucratic red tape can consume valuable time and resources that small businesses could otherwise allocate towards growth and innovation.
Dynamics such as zoning restrictions, labor laws, and tax regulations add layers of complexity to operating a small business in NYC. Without the proper guidance and support, small businesses may find themselves at risk of non-compliance or facing legal repercussions that could jeopardize their operations.
Access to Funding and Financial Management
To thrive in New York City’s competitive business environment, small businesses require access to adequate funding and robust financial management practices. Securing financing for expansion, inventory purchases, or marketing initiatives can be a daunting task for many small business owners. Limited access to capital and financial resources can hinder growth opportunities and limit the ability of small businesses to scale.
With careful financial planning, budgeting, and strategic investment decisions, small businesses can optimize their resources and mitigate financial risks. Seeking external funding sources, such as loans, grants, or angel investors, can provide the necessary capital injection to fuel growth and sustain operations in the long run.
Role of Government in Empowering Small Businesses
Not only do small businesses play a vital role in the economy, but they also contribute to the unique character of a city like New York. The government has a crucial role to play in empowering small businesses and supporting local entrepreneurs. Through various policies, tax incentives, grants, training programs, and access to resources, the government can create a conducive environment for small businesses to thrive.
City Policies Supporting Local Entrepreneurs
Empowering local entrepreneurs through city policies is important for fostering a vibrant small business community. Policies that promote local procurement, provide resources for business development, and streamline regulatory processes can make a significant difference for small businesses. By creating an environment that is supportive and conducive to growth, the government can help small businesses succeed and contribute to the local economy.
Tax Incentives and Grants
Government can play a critical role in supporting small businesses through tax incentives and grants. By offering tax breaks for small businesses, the government can help alleviate some of the financial burdens that often hinder their growth. Grants can also provide much-needed capital for small businesses to expand, innovate, and create jobs. These incentives can make a significant impact on the success of small businesses in New York City.
Policies such as tax credits for hiring local residents, grants for technology upgrades, and incentives for sustainable business practices can drive growth and innovation in the small business sector. By proactively supporting small businesses through financial incentives, the government can boost economic activity and create a more competitive business environment.
Training and Development Programs
City training and development programs play a crucial role in empowering small businesses to grow and succeed. These programs provide entrepreneurs with important skills, knowledge, and resources to navigate the complexities of running a business. By investing in training and development, the government can help small businesses increase their chances of success and sustainability in the long run.
To enhance the effectiveness of training and development programs, the city can collaborate with industry experts, educational institutions, and business associations to tailor programs to the specific needs of small businesses. By offering relevant and practical training opportunities, the government can equip entrepreneurs with the tools they need to thrive in a competitive market.
Improving Access to Resources and Information
Incentives to improve access to resources and information can significantly benefit small businesses in New York City. By centralizing information on business support services, funding opportunities, and regulatory requirements, the government can help small businesses navigate the landscape more efficiently. Access to resources such as mentorship programs, networking events, and online platforms can also empower entrepreneurs to make well-informed decisions and expand their networks.
This proactive approach to improving access to resources and information can level the playing field for small businesses, enabling them to compete more effectively in the market. By ensuring that small businesses have the support they need to succeed, the government can foster a dynamic and resilient small business ecosystem in New York City.
Community Involvement and Support
For Small Business Innovation Hub, community involvement and support are crucial aspects of sustaining and growing local businesses. The vibrant networks that exist within communities such as Chinatown in New York City offer a unique opportunity for small businesses to thrive through collaboration and mutual assistance. By actively engaging with the community, businesses can establish strong roots and build lasting relationships that contribute to their long-term success.
Building a Supportive Local Customer Base
Community support plays a significant role in the success of small businesses. When local customers see the value that a business brings to their community, they are more likely to become loyal patrons. Small businesses can cultivate strong relationships with their local customer base by providing personalized services, participating in community events, and showcasing their commitment to the neighborhood’s well-being.
By fostering a supportive local customer base, small businesses not only gain repeat customers but also benefit from positive word-of-mouth marketing. Satisfied customers who feel connected to a business are more inclined to recommend it to friends and family, further expanding the business’s reach within the community.
Initiatives for Strengthening Community Ties
Customer-centric initiatives are vital for strengthening community ties and fostering a sense of belonging among local residents. Small businesses can organize events, workshops, and fundraisers that bring the community together and showcase their commitment to the neighborhood’s prosperity. By actively participating in community initiatives, businesses demonstrate their dedication to creating a thriving and interconnected local ecosystem.
Building strong community ties not only benefits the businesses directly involved but also contributes to the overall vibrancy and cohesion of the community. Small businesses that prioritize community engagement establish themselves as integral parts of the neighborhood, gaining trust, respect, and loyal customers in the process.
Networking and Mentorship Opportunities
Local networking events and mentorship programs provide small businesses with valuable opportunities to connect with like-minded entrepreneurs and experienced professionals. By participating in local networking groups, business owners can share insights, learn from each other’s experiences, and collaborate on projects that benefit the entire community. These interactions foster a culture of support and cooperation among businesses, enabling them to overcome challenges and capitalize on new opportunities.
It is through these networking and mentorship opportunities that small businesses can access a wealth of knowledge, resources, and support systems that are vital for their growth and sustainability. By leveraging the collective expertise of the local business community, entrepreneurs can navigate obstacles more effectively and position themselves for long-term success.
Benefits of Local Sourcing and Supply Chains
Involvement in local sourcing and supply chains offers small businesses numerous benefits, including greater control over product quality, reduced transportation costs, and a minimized carbon footprint. By sourcing materials and goods from local suppliers, businesses can strengthen the local economy, support other small enterprises, and foster a sense of community resilience. Additionally, local sourcing allows businesses to build trust with their customers by highlighting the authenticity and sustainability of their products.
Opportunities for collaboration within local supply chains also enable small businesses to create unique products, differentiate themselves in the market, and appeal to consumers seeking ethically sourced and locally made goods. By embracing local sourcing practices, businesses can not only enhance their competitive advantage but also contribute to the overall economic vitality of their community.
Technological Advancement and Digitalization
Embracing Technology for Business Growth
Despite the challenges that small businesses face, technological advancement and digitalization provide opportunities for growth and success. Any business, regardless of size, can leverage technology to streamline operations, improve efficiency, and reach a wider audience. By embracing tools such as cloud computing, customer relationship management systems, and data analytics, small businesses in New York City can enhance productivity and competitiveness.
Moreover, incorporating modern technologies like mobile payment solutions and online booking systems can enhance customer experience, resulting in increased satisfaction and loyalty. Embracing technology is not just a trend but a necessity for small businesses looking to thrive in a digital economy.
Digital Marketing Strategies for Local Reach
One of the key aspects of digital marketing strategies for small businesses in New York City is leveraging local search engine optimization (SEO) techniques to improve online visibility. By optimizing their websites for local keywords and creating listings on online directories, businesses can increase their chances of being discovered by potential customers in the area.
Additionally, social media platforms offer a cost-effective way for small businesses to engage with their local community and promote their products or services. Utilizing targeted advertising and creating compelling content can help businesses stand out in a crowded digital landscape.
One effective digital marketing strategy for local reach is to collaborate with local influencers or organizations to tap into their existing networks and expand the reach of the business.
E-commerce as an Opportunity for Expansion
Digitalization has transformed the way small businesses operate, presenting e-commerce as a lucrative opportunity for expansion. Growth in online shopping trends has made it necessary for businesses to establish an online presence and offer convenient ways for customers to make purchases.
E-commerce platforms not only enable businesses to reach a global audience but also provide valuable insights through data analytics that can inform strategic decision-making. With the right e-commerce strategy, small businesses in New York City can tap into new markets and drive revenue growth.
Growth in the e-commerce sector presents small businesses with the chance to diversify their revenue streams and reduce their dependence on traditional brick-and-mortar operations.
Cybersecurity and Protecting Business Assets
Technology advancements bring about the need for robust cybersecurity measures to protect business assets from cyber threats. Small businesses are increasingly becoming targets for cyber attacks, making it crucial for them to invest in cybersecurity solutions.
Implementing strong password protocols, regular software updates, and encryption technologies are necessary practices to safeguard sensitive business data. Partnering with cybersecurity experts and staying informed about the latest threats can help businesses stay a step ahead of cybercriminals.
Advancement in technology also provides opportunities for small businesses to use tools like antivirus software, firewalls, and secure payment gateways to enhance their cybersecurity posture and build trust with customers.
Case Studies: Success Stories of NYC Small Businesses
After years of hard work and perseverance, several small businesses in New York City have managed to thrive and grow despite facing numerous challenges. Here are a few success stories that exemplify the resilience and innovation of NYC’s small business community:
- Bodega Bistro: A family-owned Vietnamese restaurant in Brooklyn that saw a 20% increase in revenue after implementing a digital marketing campaign targeting local residents.
- SoHo Shoes: A boutique shoe store in Manhattan that doubled its sales by partnering with popular local fashion bloggers for influencer marketing.
- Brooklyn Brews: A craft brewery in Brooklyn that expanded its distribution network and increased production by 30% within a year.
Retail Resilience in the Age of E-commerce
To navigate the challenges posed by the rise of e-commerce, small retail businesses in NYC have embraced innovative strategies such as enhancing their online presence, offering unique in-store experiences, and leveraging social media marketing to engage with customers.
The Culinary Scene’s Farm-to-Table Movement
Retail small businesses in the culinary scene of NYC have been at the forefront of the farm-to-table movement, sourcing fresh ingredients locally and supporting sustainable farming practices. This trend has not only attracted environmentally-conscious consumers but has also highlighted the quality and authenticity of locally sourced products.
Any small business looking to tap into this movement can differentiate themselves by showcasing their commitment to sourcing ingredients ethically and supporting local farmers and producers.
Artisanal Craftsmanship in the Modern Market
Resilience in the face of mass production and globalization is evident in the artisanal craftsmanship sector of NYC, where small businesses are creating unique, handcrafted products that appeal to consumers seeking quality and authenticity. These businesses often emphasize the personal touch and dedication that goes into each product, setting them apart in a crowded market.
It is this dedication to craftsmanship and attention to detail that has allowed these businesses to command premium prices and build a loyal customer base that values the artistry and individuality of their offerings.
Innovative Service Businesses Redefining Niches
Stories of service businesses in NYC breaking barriers and redefining industry norms abound, from niche consultancy firms offering specialized expertise to tech startups revolutionizing traditional sectors. These businesses are not afraid to challenge the status quo and disrupt established practices, carving out a unique space for themselves in the competitive market.
Modern service businesses that focus on innovation, efficiency, and meeting the evolving needs of customers are setting new standards for excellence, driving growth, and redefining success in their respective industries.
Strategic Partnerships and Collaborations
All small businesses in New York City can benefit from forming strategic partnerships and collaborations to enhance their growth and visibility in the local market. By joining forces with other businesses, organizations, or institutions, small businesses can tap into shared resources, networks, and expertise that can help them thrive in a competitive environment. One valuable resource for small businesses is the Helpful Resources for Small Businesses | The New York Public Library, which offers a wealth of tools and information to support entrepreneurs in their business endeavors.
Benefits of B2B Networking in NYC
The power of networking with other businesses in New York City cannot be underestimated. By building strong relationships with fellow entrepreneurs, small businesses can gain access to new opportunities for partnerships, referrals, and collaborations. Networking events, industry conferences, and business associations serve as crucial platforms for small businesses to connect with like-minded professionals and expand their circle of influence.
Networking with other businesses not only opens doors to new business ventures but also allows small businesses to learn from the experiences and best practices of their peers. By sharing insights and ideas, entrepreneurs can stay informed about industry trends, innovative strategies, and emerging technologies that can help them stay competitive in the ever-evolving business landscape.
Collaborating with Larger Entities
An effective way for small businesses to scale their growth is by collaborating with larger entities such as corporations, universities, or government agencies. By partnering with larger organizations, small businesses can gain access to broader markets, resources, and expertise that can accelerate their expansion and credibility in the market.
Entities with established reputations and extensive networks can provide small businesses with valuable mentorship, funding opportunities, and brand visibility that can elevate their status and competitiveness in the marketplace. Collaborating with larger entities also offers small businesses the chance to leverage their partner’s influence and reach a wider audience beyond their current customer base.
Cross-Promotional Strategies for Local Visibility
With the rise of digital marketing and social media, small businesses can maximize their local visibility through cross-promotional strategies with complementary businesses. By partnering with other local establishments or service providers, small businesses can co-create marketing campaigns, events, or promotions that target a shared audience and drive foot traffic to each other’s locations.
Collaborations like joint sponsorships, pop-up shops, or exclusive deals not only attract new customers but also enhance the overall brand exposure and reputation of participating businesses. By pooling resources and creativity, small businesses can amplify their marketing efforts and generate buzz in the local community, ultimately leading to increased sales and loyalty.
Leveraging Trade Associations and Chambers of Commerce
Partnerships with trade associations and chambers of commerce can be instrumental for small businesses seeking to expand their reach and influence in the local business ecosystem. These organizations offer networking opportunities, advocacy support, educational resources, and marketing platforms that can help small businesses establish credibility, build relationships, and stay informed about industry trends.
With access to a diverse network of professionals and stakeholders, small businesses can leverage the collective strength of these associations to navigate regulatory challenges, access funding opportunities, and gain visibility in the community. By actively engaging with trade associations and chambers of commerce, small businesses can position themselves as valuable contributors to the local economy and industry landscape.
Resource Directory for Small Business Owners
Many small business owners in New York City often face challenges when it comes to accessing resources and support for their ventures. To assist in overcoming these obstacles, a comprehensive resource directory has been compiled to guide entrepreneurs towards valuable tools and assistance.
Official Governing Bodies and Support Centers
Governing bodies and support centers play a crucial role in providing guidance and assistance to small business owners in New York City. Organizations such as the Small Business Services and the NYC Business Solutions Centers offer a range of services including business counseling, permitting support, and access to networking opportunities.
By utilizing the resources offered by these official bodies, small business owners can navigate the complexities of running a business in the city more effectively. These centers also serve as valuable hubs for information regarding local regulations and economic developments that can impact small businesses.
Educational and Training Providers
Training and educational providers offer small business owners the opportunity to enhance their skills and knowledge in various aspects of entrepreneurship. Institutions like the Small Business Administration and local community colleges provide workshops, seminars, and courses designed to improve business acumen and managerial capabilities.
Small business owners can benefit greatly from enrolling in these programs to strengthen their foundations and stay ahead in a competitive market. Additionally, these educational resources often feature industry experts and successful entrepreneurs who can offer valuable insights and mentorship.
Resource providers also offer online courses and webinars for those who may not be able to attend in-person sessions due to time constraints or location limitations.
Funding and Financing Platforms
Funding and financing platforms are important for small businesses looking to secure capital for growth and sustainability. Organizations like the NY Business Development Corporation and local micro-lending institutions offer loans, grants, and investment opportunities tailored to the needs of small businesses.
By exploring the options available through these platforms, small business owners can access the financial resources needed to expand their operations, launch new products, or weather challenging economic conditions.
This section of the resource directory provides information on eligibility criteria, application processes, and tips for maximizing funding opportunities.
Marketing and Media Resources
An effective marketing strategy is important for small businesses to attract customers and establish a strong brand presence. Marketing and media resources such as local advertising agencies, social media consultants, and PR firms offer specialized services to enhance visibility and reach target audiences.
By leveraging these resources, small business owners can create impactful campaigns, build relationships with customers, and differentiate themselves in a competitive marketplace. Partnering with experienced marketing professionals can lead to increased brand recognition and sustainable growth.
Providers in this category also offer content creation services, digital marketing solutions, and analytics tools to measure the success of marketing campaigns.
Planning for the Future of Small Businesses in NYC
Anticipating Market Trends and Consumer Behavior
To ensure the success and longevity of small businesses in New York City, it is crucial to anticipate market trends and consumer behavior. By staying ahead of the curve, businesses can tailor their products and services to meet the evolving needs and preferences of their target audience. This proactive approach can help businesses stay relevant and competitive in the ever-changing marketplace.
To effectively anticipate market trends and consumer behavior, small businesses in NYC can leverage data analytics, market research, and customer feedback. By gathering and analyzing relevant information, businesses can make informed decisions about upcoming trends and adapt their strategies accordingly. This proactive approach can help businesses stay agile and responsive to the shifting demands of their customer base.
Sustainability and Eco-friendly Business Practices
Behavior Shifting consumer preferences towards sustainable and eco-friendly products and services present a significant opportunity for small businesses in NYC. Embracing sustainability not only helps businesses attract environmentally conscious consumers but also positions them as responsible corporate citizens. By implementing eco-friendly practices, such as reducing waste, conserving energy, and sourcing ethically, businesses can contribute to a greener and more sustainable future for the city.
Planning for the future, small businesses in NYC can explore sustainable certifications, partnerships with eco-conscious suppliers, and initiatives to reduce their carbon footprint. Investing in sustainability not only benefits the environment but also creates a positive brand image and enhances customer loyalty. By incorporating eco-friendly practices into their operations, small businesses can differentiate themselves in the market and appeal to a growing segment of socially conscious consumers.
The Role of Innovation in Future Success
Future success of small businesses in NYC hinges on their ability to innovate and adapt to changing market dynamics. Innovation can help businesses differentiate themselves, improve efficiency, and create unique value propositions that resonate with customers. By fostering a culture of creativity and continuous improvement, businesses can stay ahead of the competition and drive sustainable growth in the long term.
It is imperative for small businesses to embrace innovation in product development, marketing strategies, and operational processes. By encouraging experimentation and embracing new technologies, businesses can uncover new opportunities, streamline their operations, and enhance the overall customer experience. Embracing innovation not only ensures the relevance and competitiveness of small businesses but also paves the way for future success in the dynamic business landscape.
Preparing for Economic Uncertainties
Future economic uncertainties can pose challenges for small businesses in NYC, making it imperative for them to plan and prepare for unexpected downturns. By building resilient business models, establishing emergency funds, and diversifying revenue streams, businesses can weather economic uncertainties and sustain their operations during tough times. Proactive financial planning and risk management can help businesses navigate challenges and emerge stronger on the other side.
With the global economy’s unpredictability, focusing on financial stability, maintaining strong relationships with customers and suppliers, and continuously monitoring market trends are vital for small businesses in NYC. By staying nimble, adaptable, and prepared for fluctuations in the economy, businesses can minimize risks and seize opportunities for growth even in uncertain times. Proactive measures and strategic planning can help small businesses thrive and succeed in the face of economic uncertainties.
To wrap up
In conclusion, empowering small businesses and supporting local entrepreneurs in New York City is crucial for fostering economic growth, creating job opportunities, and building vibrant communities. By providing resources such as funding, mentorship programs, and networking opportunities, we can help small businesses thrive and make a positive impact on the local economy. Additionally, supporting local businesses contributes to preserving the unique character of neighborhoods and promoting sustainability by reducing the carbon footprint associated with transporting goods over long distances.
As we continue to navigate the challenges posed by the COVID-19 pandemic and economic uncertainty, it is more important than ever to rally behind our local businesses and uplift one another. By shopping local, choosing to dine at neighborhood restaurants, and investing in products made by local artisans, we can contribute to the fabric of our communities and ensure a more resilient and interconnected business landscape in New York City. Let us continue to support small businesses and recognize the vital role they play in shaping the city’s identity and driving economic prosperity.
FAQ
Q: What is the importance of empowering small businesses in New York City?
A: Empowering small businesses in New York City is crucial as they play a significant role in the local economy, creating jobs and fostering community growth.
Q: How does supporting local businesses benefit the community in New York City?
A: Supporting local businesses in New York City helps boost the economy, preserves the unique character of neighborhoods, and creates a stronger sense of community.
Q: What are some ways to empower small businesses in New York City?
A: Empowering small businesses in New York City can be done by shopping locally, promoting entrepreneurship, providing resources and support, and advocating for policies that favor small businesses.
Q: How can small businesses in New York City compete with larger corporations?
A: Small businesses in New York City can compete with larger corporations by offering unique products or services, providing personalized customer experiences, and leveraging their connection to the local community.
Q: What initiatives are available to support small businesses in New York City?
A: Small businesses in New York City can benefit from initiatives such as business grants, networking events, mentoring programs, and business development workshops offered by local organizations and government agencies.
Q: How can consumers contribute to empowering small businesses in New York City?
A: Consumers can contribute to empowering small businesses in New York City by choosing to shop locally, spreading awareness about local businesses, and participating in events that support small business growth.
Q: Why is it important for the local government to support small businesses in New York City?
A: It is important for the local government to support small businesses in New York City as they are the backbone of the economy, and by supporting them, the government can drive economic growth, create jobs, and strengthen communities.
